Hi {{first_name|there}},
Five Ugly Talks are on the New York calendar over the coming months, from the social commerce bets that quietly lost money, to rethinking returns without wrecking customer trust, to a Black Friday and Cyber Monday pre-game inside Shopify.

Most social commerce talks are a highlight reel. This night is the opposite: the launches, creator deals, and paid tests that quietly lost money, told straight by operators moving real volume on TikTok Shop. You leave with the math, not the hype.

🗽 New York

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